Sr. Vice President – Sales & Brand Strategy

Leading wellness brand is seeking a a strategic and results-driven Sr. Vice President of Sales & Brand Strategy to lead new growth initiatives across retail, e-commerce, consumer health, and partnerships. The Sr. Vice President of Sales & Brand Strategy  will be responsible for sourcing and closing deals that accelerate the reach, unlock new revenue streams, and expand the product ecosystem into new markets and channels.

Key Responsibilities

• Identify and lead strategic partnerships across wholesale, e-commerce, consumer health, and corporate wellness.
• Develop business cases and negotiate contracts with key partners, platforms, and distributors.
• Explore and manage B2B and B2B2C partners
• Collaborate cross-functionally with Marketing, Product, Ops, and Finance to execute on partnership goals.
• Track performance metrics, partner success, and pipeline ROI.
• Explore, strategize, and execute on new organic product and category expansions.

Must have:

• 8+ years in business development, partnerships, or growth strategy roles — ideally in consumer health, wellness, CPG, or e-commerce.
• Proven ability to structure, negotiate, and close strategic deals.
• Strong commercial instincts, analytical thinking, and relationship-building skills.
• Deep knowledge of retail, e-commerce, and consumer health business models.
• Self-starter with high ownership, curiosity, and entrepreneurial energy.

Are you looking to work for a mission driven brand helping to make people’s lives better… send your resume outlining your related experience for immediate consideration.